Rowdy Shows His Heart for the Dallas Cowboys

The NFL Dallas Cowboys are a fan favorite within the borders of Texas, and far beyond. For more than forty years the team has performed at a consistently high level. In addition to their great success on the field, “America’s Team” has been just as successful off the field and is considered to be one of the most valuable sports teams in North America. Behind every great sports franchise is an identifiable symbol. The Dallas Cowboys are lucky to have two very identifiable symbols – the world famous Dallas Cowboy Cheerleaders and the team’s mascot, Rowdy.


Rowdy became the official mascot of the Dallas Cowboys in 1996 and is outfitted like a real cowboy, complete with a cowboy hat and cowboy boots. He proudly wears the single star of the Dallas Cowboys on his chest and sleeves. Rowdy’s main duty as the team’s mascot is to create game day enthusiasm at Texas Stadium. To get the fans pumped and involved in the game, Rowdy drives on his four-wheeler, holds up signs that read “Let’s Go Cowboys” and has fun tossing t-shirts into the stands for the fans to catch. He also has fun at the games mocking the opponents. Rowdy participates in all Dallas Cowboys home games and select away games. During the Dallas Cowboys Training Camp Rowdy is in full attendance as host of Rowdy’s Kid Zone. He plays with the kids at camp taking them through obstacle courses, introducing them to the Cowboys experience (which consists of a football toss, a field goal kick and more) and encouraging them to chant for their favorite player.


The Dallas Cowboys are an integral part of the community of Dallas and its surrounding area. The Dallas Cowboy Cheerleaders are a common sight in the community raising awareness for different causes. Rowdy himself, a readily identifiable symbol of the Dallas Cowboys football team, is also happy to do his part for the community. As part of the Cowboys community awareness, Rowdy attends and participates in over 300 events a year. He participates in events such as the Susan B. Komen Race for the Cure, the Salvation Army, and Special Olympics As well, he visits retirement centers, hospitals, schools, birthday parties and grand openings. Rowdy is a very visible part of the Dallas community.


Another very important part of Rowdy’s duties is to attend the annual NFL Mascot Convention. Held in a selected city each year, NFL mascots gather at a convention to discuss and share ideas in regard to promoting mascot awareness and mischievous mascot acts. Being good at what you do can also have its rewards. In 1999 and 2001 Rowdy had the honor of being selected as one of the top NFL mascots as he represented the Dallas Cowboys at the Pro Bowl in Honolulu, Hawaii. There he not only took part in the NFL Pro Bowl game but was also involved in the Battle of the Grid Iron, Special Olympics and much more.


It goes without saying that Rowdy has quite the following and has been reproduced in a number of ways. Rowdy’s likeness can be found as a plush figure or golf club head cover. There’s also a Rowdy Christmas stocking and Rowdy wall hooks to be had. These items and much more Dallas Cowboys memorabilia can be found at


Rowdy is a visible symbol of Cowboys football. He helps bring enthusiasm and team spirit to the game as well as highlighting events and helping efforts in his community. There’s little doubt that with all the passion and inspiration Rowdy brings to the field and the community that he is more than living up to his name.

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